Dove Men + Care
Thinking of men's skin care differently.
Insight: A tattoo transforms the skin and a story is attached.
Idea: A series that highlights the stories, struggles and success of the tattoo artist. Not only capturing upcoming artists' study of skin as a canvas but how they use tattooing to define who they are.
A micro-site where artist can share their reasons behind their skin designs, experiences of tattooing and commentary from clients; viewers gain a glimpse into skin art.
It also becomes an outlet for up-and-coming artist to gain exposure and connect with fellow creative minds across the USA.
Male-centric media outlet would be asked to join in the discussion with articles, interviews and Vlogging