Dr Martens D&AD 2016

Insight: Buskers represent everything Dr Martens stands up for with their individual style and united spirit of pure music.

Idea:  An innovative take on a radio podcast series, Street Pulse will take you into the relatable world of street music and their creators. Dr Martens takes fans to 5 cities around the world through the journeys of 5 musicians as they design a line of boots, inspired by these stories. 

D&AD Winners:  Gabrielle Prawl and Sanjana Dora



This special collection of boots will be free to all buskers so they can continue to #STANDFORSOMETHING.


Martian: All music asks from a musician is to play, play uninhibited.And people do. There’s a ton a great musicians here. A lot of competition. Just walk a a block that way or a block that way and you’ll hear it. I love it. It’s always changing. You hear something new. 40 years and I hear something new everyday. How can you not love that, how can you not want to be a part of this. The very idea I could get a ticket or be fined for playing music, was ridiculous. Music is for everyone it sound, how can you control sound. You can't lock up sound. But they keep trying.

Read Episode Script

Mira:  Being a woman, on an Indian street, having a massive drum strapped to your chest, does invite a lot of attention. I used to wear a lot of colorful garb to add to the whole experience, but I began noticing that it was taking attention away from the music. It added more to the performance and less to actual music. I want to get people to listen, not just see.  Now, I just stand in blue jeans, with my hair slicked back in a ponytail so that it doesn’t get in my eyes