Ford

Insight: New Delhi is a beautiful city crippled by road congestion and a unique range of traffic whether it be new cars, old cars, horse carriage, bikes, animals and people. How do you ignite an initiative to solve the traffic problems in New Delhi?

Idea: You move - Dehli Moves. Connect drivers because if you have time to read long copy on a poster in traffic; there's a problem. 

Credits: Gunit Gogia