VP Group Creative Director

Bio/Contact

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Finding creative solutions to big everyday human problems.

 
 

WHO AM I?

VP Group Creative Director, Creative/Art Director, Mom, Art Dabbler in Many Forms, My Own Spiritual Guru, Culture-Hungry Creator, Photographer.

(Feel free to add more roles here).

NEED A BIT MORE?

I've spent my career helping brands find their place in culture—and giving people a reason to care. With experience spanning more than countless brands, from global icons to emerging POC-founded businesses, I develop 360° integrated and digital-first experiences that build brand affinity, drive growth and create lasting consumer connections.

My work lives at the intersection of strategy, storytelling and design, blending consumer behavior, cultural insight and craft to create ideas that are as effective as they are memorable. Whether leading multidisciplinary teams, winning new business or shaping the next generation of creative talent, I believe the strongest ideas don't just capture attention—they build relationships.

When I'm not building brands, you'll usually find me chasing inspiration through motherhood, travel, art, music or the wonderfully unpredictable adventures of everyday life.

Current Role

VP Group Creative Director, Razorfish NYC

Previous Experience

Publicis Seattle, SapientRazorfish, WongDoody, Havas London, TBWA London, Ogilvy Blue Hive London, Copacino+Fujikado, Optimedia

Category Experience

Beauty, Retail & Lifestyle, Financial Services & FinTech, Technology, Food & Beverage, Hospitality, Entertainment & Sports, Healthcare & Insurance

 
 

Still Need More Say Hey

Go ahead: shoot me a message, words, poem or diddly over social or email

 

gabrielleprawl@gmail.com

Also find me on social:

 

 
 

Some Selected Accolades

 

2x Cannes Shortlist

4A’s Vanguard Fellow 2023

D&AD Wood Pencil    

Ogilvy Pipe Shortlist