Dove | Scalp + Hair Therapy Launch
To support the U.S. launch of Dove's first premium hair care range, we created a social-first campaign that reintroduced Dove through a more elevated lens.
Inspired by the intersection of skincare and haircare, the work positioned Scalp + Hair Therapy as a science-backed solution where healthy hair begins at the scalp. From premium product storytelling to creator-led content and social assets, the campaign translated Dove's innovation into a sophisticated digital experience that balanced efficacy with beauty—introducing a new chapter for the brand and redefining expectations for mass hair care.
