Amazon Web Services
Insight: Builders are relentless at solving problems and smashing through obstacle courses from start to finish. A glitch or error is unacceptable. AWS embodies the builder spirit because they are the builders.
Idea: White boards evoke emotional connection, familiarity, and collaborative spirit of builder culture. The actual content of the white board is both intelligent and intriguing.
This work included an interactive landing page: buildon.aws