VP Group Creative Director
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Love Your Hair

 

Insight

Haircare products are always telling us to fix or change our hair. But what if instead, they gave us the care we need to embrace the hair we have? 

Love the hair that makes you, you

Every day, women are bombarded with haircare products and ads telling them to fix their hair, to change it, be better, or look different. They’re shown the same-old, unachievable cliche of “hair greatness” in an idealized type of hair that implies that their own hair is somehow not enough. 

It’s time everyone’s hair was embraced, nourished and celebrated. And products don’t pressure you to transform or conform. 

New Dove Love Your Hair delivers custom care to unique types of hair. It’s a clean range of expertly formulated products that nourish curly, wavy, colored and silver hair, from long to short and everywhere in between. So you can proudly love and embrace the hair that makes you, you.