Aquaphor | Lotion Launch

To introduce Aquaphor's first-ever lotion, we created a social-first campaign designed to stop the scroll and spark conversation.

The four-part series follows an on-the-ground Aquaphor news reporter covering an unexpected weather event: a giant CGI cloud delivering a larger-than-life bottle of Aquaphor Lotion to a city in need of hydration. Blending humor, spectacle and social storytelling, the campaign transformed a product launch into an entertaining, shareable moment that introduced the newest member of the Aquaphor family in a way only social could.